✦ clinics

Your past patients are your best future revenue.

The average chiropractic practice has 400–800 lapsed patients who visited once and never returned. A reactivation campaign can bring 15–25% back within 30 days.

Recover revenue from your lapsed patient list ↗Calculate your ROI

21%

of lapsed patients return within 30 days of first campaign

$140

average revenue per reactivated patient in first 60 days

8×

ROI vs. new patient marketing cost

The problem

Chiropractic patients often get better and stop coming — until the pain returns. By then, they may have found another provider. Most chiro practices have no systematic way to identify and re-engage lapsed patients, so they spend on new patient marketing while ignoring a warm audience that already trusts them.

How it works

We connect to your EHR (ChiroTouch, ECLIPSE, Genesis) and identify patients with no visit in 90, 180, or 365+ days. A personalized reactivation sequence goes out — a personal-sounding email or text from the doctor, followed by a limited-time offer (a free re-exam or discounted adjustment). Interested patients book directly from the message. Non-responders enter a long-term maintenance nurture.

What you get

Lapsed patient segmentation

Auto-identifies patients by last visit date: 90-day, 180-day, and 1-year+ lapsed segments.

Personalized reactivation sequences

Messaging sounds like it came from the doctor personally — not a blast email.

Offer management

Configure time-limited offers (free re-exam, discounted visit) per segment.

One-tap booking

Call to action links directly to online booking with reactivation offer pre-applied.

Long-term nurture

Non-responders enter a once-monthly "value" email sequence (tips, health articles) to stay top of mind.

ROI dashboard

See exactly how many patients reactivated, how many visits they booked, and revenue recovered.

Common questions

Will patients feel spammed?

No — the sequence is limited (3 touchpoints per segment), personal in tone, and includes easy opt-out.

Can it handle PI patients separately from wellness patients?

Yes — PI, workers' comp, and cash-pay wellness patients can each have separate reactivation messaging.

Does it work with insurance billing data?

The system targets by visit date, not billing status — it works regardless of payer mix.

Recover revenue from your lapsed patient list

Tell us about your business and we\'ll scope this for you — no commitment required.

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